Aspetar launches new ‘Healthy Ramadan’ interactive social media campaign
Aspetar, Qatar’s orthopaedic and sports medicine hospital, has announced the launch of a new “Healthy Ramadan” campaign. The campaign seeks to increase awareness of the importance of adopting an active and healthy lifestyle during the Holy month, promoting physical activity among community members in Qatar, professionals and recreational athletes alike.
Running throughout Ramadan, these topics will be shared via Aspetar’s official social media channels. To encourage viewers to take on an increased interactive role, there will be short videos that will be posted across all Aspetar’s social media channels including Instagram and Facebook’s “Story” feature as well as the hospital’s official YouTube channel.
Following each episode, the audience will be asked specific questions that they can answer via the Story feature and discover the correct answers.
The episodes will be presented by Abdullah Saeed Al Mohannadi, Acting Director of the Exercise Is Medicine (EIM) Department, who will offer healthy tips on nutrition, physical activity, sleeping cycles, oral health, and psychological aspects of fasting. The tips have been prepared by a team of experts including: Dr. Mahmoud Al Khateeb; Sports Dietitian; Prof. Karim Chamari, Scientific Researcher; Karim Khalladi, Clinical and Sports Psychologist; and Dr. Mohammad Al-Saey, Consultant in oral surgery and Director of Sports Dentistry.
Aspetar’s Healthy Ramadan campaign will also shed light on the latest research findings from its acclaimed health experts who have spent years studying the effects of fasting on sports performance and athlete health overall.
The campaign comes at a particularly significant time for Muslim athletes around the world, particularly the footballers undergoing intensive training in preparation for the 2018 FIFA World Cup Russia™, and the UEFA Champions League final. These include the likes of Egyptian Liverpool F.C. striker Mohammad Salah, whose performance is likely to be a deciding factor in whether his team wins or loses, as well as other athletes playing in the ranks of Tunisia, Morocco, Egypt, Saudi Arabia, Nigeria, Senegal and Iran who will all be heading to Russia for this summer’s FIFA World Cup™.
The Stories and video series will be available through Aspetar’s YouTube, Facebook, Twitter and Instagram channels. The campaign follows the success of Aspetar’s innovative awareness initiatives such as ‘Ask the Doctor’ and ‘Beat the Heat’.