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Fifty One East Hosts Tony Ward Spring/Summer Couture and Fall 2018 Bridal Collections

A never-ending pattern is at the origin of Tony Ward’s inspiration for this SS2018 Couture collection: Fractals.


Doha-Qatar, April 10, 2018 – Fifty One East, Qatar’s favorite department store, recently hosted a three-day trunk show for the highly-acclaimed Lebanese-Italian designer, Tony Ward for his new Spring/Summer Haute Couture Collection ‘Fractals’ and Bridal Fall 2018 Collection, ‘La Mariée.’


The luxury department store presented Ward’s new season collections for the first time in the Middle East, directly after Paris Haute Couture Week 2018. The designer is revered for his tribute to women and their femininity, with the taste and distinctive charm of timeless style. His creations are popular with not only the world’s most astute fashionistas, but also international actresses, models and singers including Julie Bowen, Aubrey Plaza, Ahlam, Elissa, and Myriam Fares, amongst others.


Fractals, his new season collection, reflects the chaotic pattern which is found everywhere around, with shapes that are infinitely complex and originate from chaotic mathematical equations, driven by recursion. Following the same chaos, these patterns are replicated on the dresses; each repetition creating random, unique and beautiful outlines that are similar to the initial shape, yet presented by a multitude of infinitesimal differences.


These patterns continue to be handcrafted on dresses made of lace, organza, embroidered tulle and laser-cut satin. The colors range from rose, lilac, light green, greige and cream, thus, giving a light and delicate summery feeling to the collection. The patterns on the garments, along with the juxtaposition of strong and soft volumes, add a touch of unusual and offset beauty to the collection.


Prêt-à-Couture wedding dresses were also presented during the trunk show at Fifty One East. The dresses were created using delicate materials such as lace, silk, organza and tulle, and were embellished with meticulous hand-made embroideries, subtle romantic patchworks and 3D flowers. Through flawless volumes and meticulous detailing, the gowns unveil the femininity of a Tony Ward Bride.


Tony Ward is available exclusively in Qatar at Fifty One East located at Lagoona Mall.