Heya Arabian Fashion Exhibition Returns to Celebrate Arabian Fashion from Qatar and across the Globe
More than 190 brands participating from Qatar alone representing a 75% increase from the Spring/Summer 2017 edition, among them more than 300 brands from 18 different countries
More than 40 international brands joining in this edition including Romani Design Hungarian brand participating for the first time
Key international designers to participate including famous Turkish designer Dilek Hanif and Valeria Mangani, former vice President of the Italian Chamber for High Fashion
Heya Arabian Fashion Exhibition, Qatar’s most popular showcase of abayas and traditional Arabian attire, will return for its 13th edition this month with a rich display of more than 300 local, regional and international brands, including more than 190 brands from Qatar.
Held under the patronage of Her Excellency, Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the show will be held at the Doha Exhibition and Convention Center (DECC) between 25-29 April 2018. The event is delivered by Qatari company Design Creationz, with support from Qatar Tourism Authority (QTA).
Representing a 75% increase in local designers from the previous Spring/Summer 2017 edition, this highly-anticipated event is a celebration of local, Pan-Arab and international designer talents where the latest fashions will be on display, catering to a growing demand for modest and Islamic styles in a fashion forward market.
This year, the exhibition will showcase more international brands of Abayas and modest fashion collections than ever before with 18 countries attending including neighboring Kuwait and Oman as well as India, Turkey, Ecuador, Iraq, China, Hungary, Lebanon, Indonesia, Thailand, Malaysia, Morocco, Hong Kong, UK, Spain, and Italy.
Numerous fashion shows, workshops and conversations with fashion icons are woven through the must-visit edition of Heya. Organisers have announced partnerships to continue the events legacy of bringing innovative ways to support entrepreneurs. Through collaborations with Virginia Commonwealth University in Qatar (VCUQ) and Qatar Business Incubation Center (QBIC), as well as guidance in partnership with Bedaya center to advise aspiring young Qatari entrepreneurs on their professional path, Heya will provide its visitors with valuable expertise in everything from fashion marketing to finance and getting a fashion business off the ground.
Both exhibitors and visitors will be treated to a conversation with world famous Turkish designer Dilek Hanif who will host an inspirational talk about her journey to the top of the fashion industry.
Designers from Ecuador and Hungary will also take part in this year’s edition through a special partnership with the embassies of Ecuador and Hungary.
The 13th edition of Heya will offer shoppers and visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, as well as perfumery and make-up. Offering a unique flavour of Arabian heritage, the Spring/Summer 2018 show will see returning brands including Debaj and Al Motahajiba, as well as new exhibitors including; Neshel by Najeba, Sahar Al Hamoud and S STyle from Kuwait; and Romani Design, a unique brand from Hungary, who will host a forum on how fashion can be a media for cultural expression.
Heya offers guests this year an Italian pavilion, curated by Valeria Mangani, former vice President of the Italian Chamber for High Fashion. The “Made in Italy Luxury” pavilion will feature numerous unique luxury Italian brands including BKIB, specialised in Kaftans, dressing gowns and elegant jumpsuits, suitable for ladies looking for distinguished elegance for every kind of occasion.
Heya is delivered by Design Creationz with the support of Qatar Tourism Authority (QTA) as part of its efforts to empower the private sector to attract and host global events. Jawaher Al-Khuzaei, Acting Director of Communications and Marketing at Qatar Tourism Authority (QTA), said, “It gives us great pleasure to witness the continued development of Heya Arabian Fashion Exhibition, especially as we move forward on the Next Chapter of the Qatar National Tourism Sector Strategy, which aims to enhance the visitor experience and increase private sector participation in the industry’s development. As a growing platform for entrepreneurs and fashionistas from Qatar and around the world, Heya is testament to the power of business events to celebrate our cultural heritage and to bring together both budding and world-renowned businesses.”
Design Creationz spokesperson Esraa Abel commented on this occasion saying: “The show this year is the most diverse it has ever been; we have designers from countries that have never been represented before, such as Ecuador and Hungary. We have also dedicated a larger portion of the exhibition space to local talent, with more than 190 brands participating from Qatar alone, the largest number to date.”
“It is important for us to bring to the market new thriving Qatari talents. As Heya is becoming a corner-stone of Qatar’s fashion scene, we have seen a growing interest to continue to nurture and develop local design talent, from both a fashion and business perspective. Our plans are set to grow the exhibition even further for the coming years. By showcasing more international brands, we are aiming to diversify our target visitors and attract more international audiences,” she added.
For this year’s edition, Heya has focused on providing unique marketing and expertise opportunities for aspiring Qatari designers, including an educational partnership with Qatar Business Incubation Center (QBIC) to enroll designers in the incubation centre and to offer advice on how to navigate the complexities of starting and growing a business.
Aysha Al-Romaihi, Business Development Manager at Qatar Business Incubation Center, said: “QBIC is proud to be partnering with Heya once again as we continue to actively strengthen the advancement of female entrepreneurship in Qatar. Extending our support to entrepreneurs from the fashion industry is something we pride ourselves in and Heya provides the ideal partnership & platform for QBIC’s fashion incubates to showcase their inspiring creations. Over 30% of our incubated startups are co-founded or led by females, and it is because of partners who share our vision, such as Heya, that we are able to empower the next wave of successful female entrepreneurs.”
The 13th edition of Heya will feature a guidance partnership with Bedaya Center for Entrepreneurship and Career Development, a joint initiative by Qatar Development Bank and Silatech, to advise aspiring young Qatari entrepreneurs on their professional path.
Reem Al Suwaidi, General Manager of Bedaya, said: ” We are pleased to partner with Heya this year to support up and coming local designers through advise and guidance, and pave the path for our next generation to become future business leaders. This partnership coincides with our objective at Bedaya to support young Qataris establish their businesses and empower them to launch successfully to contribute to our nation’s future.”
Heya is open for women only except on the opening day (25th April), during which men can accompany family members. Children below the age of the 13 cannot enter the exhibition.
Proud partners of this edition of Heya include Qatar Airways, Maison de Joelle, Shangri-La Hotel Doha, Ezdan Hotel, IDAM by Alain Ducasse, Guerlain Spa and Violetta Events.
For more information on the 13th Heya Arabian Fashion Exhibition please visit www.heya.qa. Visitors can also download the Heya mobile app, enabling visitors to stay up-to-date with events and easily navigate brands and goods on offer.