Qatar Post is opening up a new Chapter in the history of the postal sector with a new brand
Doha, 17th September 2017 – Today, Qatar Post is opening up a new chapter in the history of postal services in Qatar with the unveiling of its new brand. Under the patronage of His Excellency the Prime Minister and Minister of Interior of Qatar, Sheikh Abdullah bin Nasser bin Khalifa Al Thani and with the support of His Excellency the Qatari Minister of Transport and Communications Jassim Saif Ahmed Al-Sulaiti, Qatar Post Chairman and Managing Director Faleh Al Naemi revealed the organization’s new visual identity at the iconic Sheraton Hotel in presence of decision-makers in the country, leaders of key industries as well as members of media.
As Qatar is moving towards a knowledge-based society and a diversified economy as laid out in the National Vision 2030, Qatar Post is revolutionizing the postal industry by streamlining its operations, upgrading the postal network, expanding into new areas of growth, and diversifying the postal products and services while delivering a unique customer experience.
Faleh Al Naemi, Qatar Post Chairman and Managing Director highlighted the importance of the organization’s transformation process: “Qatar Post’s modernization process is under way at full speed and is impacting all levels of the organization. This journey has just begun, and we will continue to invest in order to build a sustainable postal sector. Modern life is nurturing the development of world-class products and services and is the pillar of our leadership in the postal sector. It is both a privilege and a responsibility for Qatar Post to build a connected society in Qatar and to a connect our Nation to the world. Today marks a new beginning for the postal services of Qatar.”
This modernization process is profoundly impacting the way Qatar Post is operating throughout the entire value chain of the postal services.
This transformation is based on three strategic priorities:
- Enhance service portfolio & customer experience
- Build best-in class postal operations with automated postal equipment and modern IT systems
- Nurture organizational capabilities for employees by building an effective work environment.
Qatar Post’s new identity reflects its core values of reliability, effectiveness, openness, modernity and excellence.
Qatar Post is fully embracing the digital age and diversifying its product and services portfolio while investing in e-commerce and teaming up with key business partners both in Qatar and globally. Qatar Post recently boosted its Digital Mailrooms and expanded its Global Priority service to both retail and corporate in partnership with UPS network. Its e-commerce service CONNECTED was recently streamlined to reduce the cost of shipping for the benefits of customers. Earlier this year, the organization launched Home Delivery now available to all customers already registered with a P.O Box, a first in the history of postal services in Qatar.
In the months to come Qatar Post will be expanding its footprint in Qatar with the opening of new branches, kiosks and smart lockers as well as launching new offers for both retail and corporate customers. Following the signature of strategic partnerships with UPS, Turkish Post, Qatar Civil Aviation Authority, Aspire Zone and Al Meera, discussions are under way with new partners in Qatar and globally.
With a growing demand of postal services, new needs from customers and the rise of new technology, Qatar Post is transforming the way national postal services are delivered in Qatar. The ultimate goal of this holistic transformation is to deliver best-in-class postal services to each citizen’s and each business’ door step and to position Qatar Post as a leader in the country and on a global scale.