A Shoe Fit For A Strong Woman
QATAR’S VERY OWN SHOE DESIGNER HISSA HADDAD HAS LAUNCHED HER LATEST SHOE CAPSULE COLLECTION EXCLUSIVELY SOLD AT SALAM STORES. THE DESIGNER SHARES HER THOUGHTS ON EMPOWERING WOMEN, AND HOW SHE USES SHOES TO FEEL BOLD AND STRONG EVEN IF THE ROAD GETS ROCKY OR COLD.
With a newly launched shoe collection, how did this journey begin?
I started doing the research back in 2015, I took some courses to learn about the business, on how to build a brand, and just learn more about fashion design in general.
With beautiful and intricate details, who or what inspired your designs?
I wanted the collection to be inspired by Qatar itself. I wanted to become an international brand, but also, wanted to transfer a message of our heritage: What are we like in this region, what is our country about? Show all aspects of Islamic art: gold, pearls, and much more it has to offer.
Favourite style to wear?
I love mules in general, but I don’t have a favourite one.
Even if the person is not famous, if they carry a unique story with a successful ending, I’m intrigued.
What have been some challenges you’ve had to overcome within the industry and journey?
I’ve had a lot to overcome, but I think the biggest challenge has been balancing both my full time career and this passion of mine. The shoe collection was all manufactured in Italy, so a lot of traveling had to be done. I had to go for weekends abroad and supervise everything – you really need a good support system in order to do this, since I wanted to be very hands on on the process. Even to its last detail.
“May your shoe lead you to success” is a line found inside your shoe design. Was that motto your idea?
Yes, I wanted to support women in general. I do believe in women empowerment. Even when I’m down, I go to a specific shoe and that will boost my energy and confidence.
Your colour palette in your designs appear to be bold and strong, is there a meaning behind your choice?
When I did the colour selection for the shoe collection, I opted for rich and strong colours. I’ve chosen strong colours because I believe they are suited for strong women – a strong woman who is not afraid to stand out. I wanted to create a shoe that said: Hi, I’m here!
You talk about empowering women, and do so with your striking shoe collection. Who inspires you to be so empowering?
Everyone. I believe every woman is strong, even home-stay mums. They are powerful and strong in their own way. Every woman is strong, regardless of what she does.
Who inspires you on daily basis?
I don’t have a specific person. I am inspired by stories, success.